Brand & Logo

One logo, used consistently everywhere.

The Firepink mark and wordmark, the colors behind them, and the rules for using them across the site, documents, decks, and social. Download-ready files at the bottom.

The logo

Primary lockup & mark

Primary · on cream

Firepink

Mark only

On white

Firepink

On dark

Firepink

Usage

Clear space & minimum size

Clear space

Keep padding around the logo equal to the height of the bloom mark. Nothing — text, edges, other logos — should intrude into that space.

Firepink

Minimum size

Don't render the full lockup below 120px wide, or the mark below 20px. Below that, use the mark alone (favicon, app icon, avatar).

20px min

favicon

app icon

Colors

Palette

Firepink Bloom

#FF5178 → #D91E45

Wordmark Blue

#2563EB

Cream

#FBF7F2

Ink

#241D18

Rules

Do & don't

✓ Do

→Keep the bloom pink and the wordmark blue.
→Use the mark alone when space is tight.
→Give it clear space and a calm background.
→Use the provided SVG/PNG files — don't redraw it.

✕ Don't

✕Recolor the bloom or add ".ai" to the logo.
✕Stretch, rotate, or add shadows/outlines.
✕Place it on a busy or low-contrast background.
✕Swap the font or re-space the wordmark.

Assets

Download

Full logoSVG · scalable↓ SVG Full logo · whitePNG · docs & slides↓ PNG Full logo · creamPNG · on brand bg↓ PNG Mark onlySVG · scalable↓ SVG Mark · 512pxPNG · transparent↓ PNG Mark · 128pxPNG · transparent↓ PNG

Using it in documents & decks

Word / Google Docs / Slides / PowerPoint: Insert → Image → pick firepink-logo-white.png (or the SVG in apps that support it). The transparent mark PNG works on any color.
On the web / email signatures: reference assets/firepink-logo.svg — it stays crisp at any size.
Favicon / app icon: firepink-mark.svg is already wired in as the site favicon.